Category Archives: extra

using index

Book index can be a great way to see what the author thinks about a specific subject. You can see the important theories, concepts, key authors…
Since I have no memory, bur still wants to quickly see what was really important in a book, I make little mind map of a concept.

For example with Al-Deen, H. S. N., & Hendricks, J. A. (2012). Social media : usage and impact. New York, NY: Lexington Books.

index of social media in (Al-Deen, 2012)

index of social media in (Al-Deen, 2012)

I have an image of this in my endnote, so if I need to refresh my memory, I can just look at it. It is also useful for the lit review. That book was centered around education, strategic communication and legal issues. So it’s not the place for me to look for information about social media and relationship maintenance. So 5minutes wasted doing the mindmap, can save me time later on when I have to go back and search in all of my references for something specific.


vidéo en France

Des chiffres sur l’audience vidéo 

clipart-video-f921En avril 2013 on compte 34,4 millions de vidéonautes uniques, soit presque 1
million de nouveaux adeptes en 6 mois. Dans l’ensemble ils ont regardé plus de 3
milliards de vidéos, soit 91 millions de vidéos de plus qu’en novembre 2012.

Parmi ces nouveaux adeptes, 3 sur 4 sont des femmes (+ 705 000 vidéonautes
uniques). Ce sont aussi des 15-24 ans (+ 474 000 vidéonautes uniques ).

Les plus de 65 ans continuent de se convertir à la vidéo : avec près de 500 000
vidéonautes uniques supplémentaires en 6 mois, il sont 3,7 millions en avril. Ils
étaient 3,2 millions en novembre dernier (soit 15,8 % de plus). Ils regardent
également de plus en plus de vidéos : 36 en avril 2013 contre 31 en novembre

Les 15-24 ans – 5,4 millions de vidéonautes uniques en avril (+9,6%) – sont
toujours ceux qui consacrent le plus de temps* à la vidéo : 11h02mn chacun en
moyenne, contre 4h55mn pour un vidéonaute unique en moyenne. Ils regardent
également plus de deux fois plus de vidéos que la moyenne : 195 par personne
contre 89.

* Sur le découpage par tranche d’âge suivant : 2-14 ans, 15-24 ans, 25-34 ans, 35-49 ans, 50-64 ans, 65 ans et plus.

Le top 15 des sites les plus visitées en France
1 YouTube
2 Dailymotion
3 TF1 / Wat
4 Google
5 AlloCine
6 France Televisions
7 auFeminin
8 Orange
9 Yahoo!
10 M6
11 CANAL +
12 Tele Loisirs
13 L Equipe
14 MyTF1 News /
15 MSN/Windows Live

Is your writing flabby or fit?

I tried out the WritersDiet Test . Here are my results…
My overall score : Fit and trim (whish I could say the same about myself)

verbs Fit and trim
nouns Lean
prepositions Fit and trim
adjectives/adverbs Lean
it, this, that, there Lean

No improvements needed

Your writing sample contains relatively low percentages of be-verbs, abstract nouns, prepositions, adjectives/adverbs, and waste words (it, this, that, there). To continue producing energetic prose, follow the WritersDiet principles below.

Key principles

Verbal verve
Limit be-verbs (is, was, are, were, be, been) to no more than a few per paragraph. Favor strong, specific, robust action verbs (scrutinize, dissect, capture) over weak, vague, lazy ones (have, do, show). Steer clear of passive verb constructions (it has been demonstrated) except when used for
stylistic effect.
Noun density
Anchor abstract ideas in concrete language and illustrate theoretical concepts using real-life examples. (Show, don’t just tell!) Avoid overdependence on nominalizations: long, important-sounding nouns formed from verbs or adjectives (overdependence, nominalizations, pretentiousness).
Prepositional podge
Avoid long strings of prepositional phrases, especially when they drive nouns and verbs apart (“The principle of keeping nouns and verbs as close to each other as possible for the benefit of readers has many benefits”).
Employ adjectives and adverbs only when they contribute new information to a sentence; get your nouns and verbs to do most of your descriptive work.
Waste words: it, this, that, there
Employ it and this only when you can state exactly what noun each word refers to; avoid using that more than once in a single sentence or three times in a paragraph, except in parallel constructions; and beware of sweeping generalizations that begin with There.
Important: The WritersDiet Test offers an automated diagnosis, not a subtle stylistic analysis or a prescriptive personal judgment. For best results, use the test together with The Writer’s Diet (Sword 2007), which discusses stylistic nuances and exceptions that the WritersDiet Test cannot address.

Text excerpted from H. Sword (2007) The Writer’s Diet Pearson Education NZ.